The Problems Encountered
Organic India, a prominent seller on Amazon had been facing a series of challenges that hindered their sales performance.
1 Inefficient Ad Spend
They were concentrating their ad spend on keywords that did not align with their listing content, resulting in subpar click-through rates (CTR) and conversion rates (CVR) compared to other players in their
2 Low Conversion and CTR
Their sales copyright had no direction on what search terms would drive the most relevant traffic that would lead to better CTR and CVR
3 Low Customer Lifetime Value
They had low Customer Lifetime Value and repeat purchases mostly due to their brand image on Amazon
The Solutions We Provided
- The 4 sections of our marketing teams worked together to create new content that aligned throughout the customer journey
- We used our proprietary dashboard and added over 1,000 highly relevant search terms and competitor products in our ad campaigns.
- We restructured their titles, bullet points, brand story, image callouts, and A+ content to align with our ads.
- A new merchandising plan was implemented to prompt cross-selling and higher average order values.
Increase in Conversion Rates
Increase in Click Through Rates
Customer lifetime value increased
Overall Revenue increase YoY