The Problems Encountered
Vitamin Bounty came to us with a number of difficulties.
1 Overspending on poorly converting terms
Overinvesting in low-converting keywords depletes resources without proportional returns, hindering cost-efficiency and impacting overall advertising effectiveness.
2 Not targeting top search volume terms
Neglecting high-search-volume terms limits visibility, missing out on potential customer reach and jeopardizing the opportunity for robust advertising impact and conversion.
3 Too much focus on hero product
Excessive reliance on a single hero product narrows the advertising scope, risking missed opportunities to showcase a diverse product range and connect with a broader audience for sustained success.
The Solutions We Provided
- Optimized Bidding System: Leveraged proprietary data to pinpoint overbidding on low-converting terms, ensuring cost-effective ad expenditure for improved ROI.
- Strategic Keyword Identification: Identified 300 opportunity keywords with higher conversion rates and lower costs per click, enhancing campaign efficiency while maintaining or increasing impressions.
- Hero SKU Reallocation: Recognized diminishing returns on the hero product, which accounted for 34% of sales. Reallocated ad spend to other products with higher profit margins, optimizing overall revenue generation.
- Profit-Focused Ad Spend: Shifted investment away from incremental ad spend on the hero SKU, redirecting resources to products with higher potential profit margins for a more strategic and profitable advertising approach.
Increase in Monthly Sales
Of the Sales of the Catalog for Number 3 Sku