The Problems Encountered

Whisps came to us with a number of difficulties.

1 High Rate of Negative Reviews

Large production runs and 3PL storage, coupled with Amazon’s <60 days to expiration policy, resulted in unfulfillable items, disposal fees, and a persistent high rate of negative customer reviews.

2 Bad Cash Flow

The need for large production runs and 3PL storage strained cash flow due to disposal fees, lost sales from consistent out-of-stock (OOS) scenarios, and liquidation efforts, adversely affecting financial stability.

3 Incorrect Forecasts

Inaccurate forecasting led to constant OOS issues, especially for top sellers, causing lost sales, high spoilage rates, disposal fees, and liquidation efforts, contributing to financial instability and a high rate of negative customer reviews.

Copy of GROWTH (4)

The Solutions We Provided

  • Strategic Partnership with Luminize: Luminize, as a full-service agency, applied proven software and processes to Whisps, adapting successful strategies implemented for Healthy Pantry to optimize their Amazon account.
  • Preventative Liquidation Strategies: Implemented effective liquidation strategies for products with over 60 days at FBA, preventing bad reviews and maintaining a positive customer perception.
  • Comprehensive Forecasting and 3PL Management: Took charge of forecasting and initial shipment creation for Whisps’ 3PL, utilizing long-term forecasts for production planning, ensuring efficiency and accuracy.
  • Remarkable Results Achieved: Substantially reduced average inventory levels at FBA, improved partner’s cash flow by 13% through YoY reduction in overstock, decreased labor costs by handling forecasting, enhancing operational efficiency, and slashed spoilage rates from 9% to an impressive 1%, concurrently enhancing customer reviews through proactive liquidation efforts.



Luminize Results

13 %

Improvement in Cashflow

1 %

Spoilage Rate Obtained

Decreased Labor Costs for Vendor

Decreased Cash Conversion Cycle

Explore Our Other Case Studies