The Problems Encountered

Amazing Herbs came to us with a number of difficulties.

1 26 Rogue Sellers

They encountered 26 Rogue Sellers on Amazon which captured buy box and stole market share, such that the brand only owned 30% of all the Amazon buy box.

2 hijack pricing

Rogue sellers misrepresented the brand by creating poor customer experience, and they hijacked pricing across channels.​

3 stores threatened to pull product

The lower prices offered by rogue sellers resulted in brick and mortar stores threatening to pull the product because better price was available online.​ This led to a significant loss of revenue.

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The Solutions We Provided

  1. Rogue Seller Identification: Luminize deployed software to pinpoint and address rogue sellers, fortifying brand control and protecting Amazing Herbs from unauthorized distribution.
  2. Distribution Network Analysis: Collaborated with a partner to identify distribution network leaks and issued over 300 cease-and-desist letters, successfully minimizing rogue sellers to just two.
  3. Buy Box Dominance: Virtually eliminated rogue sellers, catapulting Amazing Herbs to a 98% buy box share on Amazon, ensuring enhanced visibility and control over product listings.
  4. Profitable Advertising and Pricing: Achieved consistent and profitable advertising, allowing for a doubling of pricing on Amazon. This strategic move increased unit sales and built brand affinity, resulting in a 60% YoY revenue growth through improved partnerships with brick-and-mortar stores.
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Luminize Results

60 %

Increase in Revenue

98 %

Buy Box Share

300 +

Cease and Desist Letters

100 %

Increase in Pricing While Increasing Sales

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